Resume
Experience
2025 - Present
Sales Coordinator
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Kickstarted Cozy Earth's retail marketing program from scratch — developing launch kits, pitch decks, product catalogs, in-store fixtures, staff training systems, and seasonal look books.
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Manage strategic relationships with wholesale, retail, trade, and hospitality partners as primary point of contact.
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Oversee third-party sales channels including GMA, QVC, and Live with Kelly and Ryan.
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Coordinate trade shows end-to-end: pre-show planning, on-site support, and post-show follow-up.
2024 - 2025
Partner Marketing Specialist
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Developed and executed co-branded marketing campaigns with strategic partners to drive brand awareness and customer engagement.
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Created marketing collateral including digital ads, emails, and presentations for joint initiatives.
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Analyzed campaign performance and leveraged insights to optimize future marketing strategies.
2023-2024
Marketing Assistant
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Created compelling client pitches tailored to advertiser needs alongside account executives.
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Supported development and execution of marketing campaigns to promote news programming.
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Coordinated promotional events and sponsored content for the station's website.
2021-2023
Social Media Coordinator
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Planned, created, and scheduled content across platforms to grow brand awareness and community engagement.
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Developed visually cohesive content including product photography, promotional graphics, and seasonal campaigns.
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Monitored performance metrics and adjusted content strategy to improve reach and follower growth
Education
2021-2023
Boston University | Master's in Advertising
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Created real campaigns for major brands through AdLab, the nation's longest-running student-run ad agency, working in cross-functional teams on live client briefs.
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Learned directly from industry-leading faculty with credits on top Super Bowl campaigns and global awards from Cannes and Clio.
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Built a professional portfolio through class projects, client work, and internships with mentorship from alumni and industry professionals at the Creative Cafe.
2017-2021
Elon University | Bachelor's Degree in Strategic Communications with a minor in Professional Selling
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Studied how organizations, including corporate, nonprofit, and governmental, communicate and build relationships with diverse audiences.
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Developed skills in creative storytelling, research, and critical thinking to design and execute effective strategic communications plans.